http://absolutely2nothing.wordpress.com/2008/07/16/starbucks_sorbetto/ Maximz2005´s Blog about Absolutely Nothing Sat, 24 Oct 2009 06:10:50 +0000 http://wordpress.com/ hourly 1 http://absolutely2nothing.wordpress.com/2008/07/16/starbucks_sorbetto/comment-page-1/#comment-4 yogurtwatch Mon, 28 Jul 2008 23:12:24 +0000 http://absolutely2nothing.wordpress.com/?p=14#comment-4 Starbucks recent introduction of a yogurt based drink may be premature. The product, known as Sorbetto, contains, Itialian yoggi powder (Pregel is the manufacturer) powdered milk and cup-style yogurt. The company is under the impression that since they are not calling it frozen yogurt that is it okay to mix and serve to the public. According to the state dairy safety enforcement agency, no milk products may be mixed and served to the public, regardless of the name of the product. Starbucks believes that since they are not calling it yogurt or frozen yogurt, they can mix these ingredients and refer to it as a "yogurt blend". This is not correct and infact, puts them in a position of being sued for unfair economic advantage. The irony in this situation is that the sorbetto name is attached to pinkberry in the stores. You think Pinkberry would have learned their lesson by now. Starbucks recent introduction of a yogurt based drink may be premature. The product, known as Sorbetto, contains, Itialian yoggi powder (Pregel is the manufacturer) powdered milk and cup-style yogurt. The company is under the impression that since they are not calling it frozen yogurt that is it okay to mix and serve to the public. According to the state dairy safety enforcement agency, no milk products may be mixed and served to the public, regardless of the name of the product. Starbucks believes that since they are not calling it yogurt or frozen yogurt, they can mix these ingredients and refer to it as a “yogurt blend”. This is not correct and infact, puts them in a position of being sued for unfair economic advantage. The irony in this situation is that the sorbetto name is attached to pinkberry in the stores. You think Pinkberry would have learned their lesson by now.

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